Wizards of the Coast

I helped the Digital Publishing team communicate with other internal teams and external clients the needs for certain IPs/brands that are classically in print or animation as they get translated to video games. Using copy and art provided by the Creative Lead of Worldbuilding and Art Director, I created digital books that present the parameters with which teams and clients may work within.

Roll: Graphic Designer—Layout, Typography, Textures and Graphic Elements

Tools: InDesign, Photoshop

In creating these digital books, or world-guides, I‘m using all the tools at my disposal to clearly communicate the style, feel and expectations of a given Wizards of the Coast brand or IP so that other teams and creators can be on the same page.
The tools I am provided with are the text written by the world building team and a stockpile of images by world renowned artists. I pair the text and images in a way that tells a story itself but also sparks the creativity of the client in a way that entices them to tell their own story with the material.
With typography, provided images, color and original design elements such as textures, backgrounds or kinetic accentuation I aim to inspire other teams and clients.

Here are samples from one book I made for the Ravenloft brand:

I designed this title card in Photoshop, with modified typography, inspired by horror film title cards like The Exorcist, Nightmare on Elm Street and thus Stranger Things as well.

My process in creating one of these guides is first to become familiar with the material. In most cases this is a combination of communicating with the team’s Manager of Worldbuilding and and flipping through the game books.
The huge folder of incredible art that I’m given by the Art Director to pick through essentially acts as my mood board.
Typography is incredibly important in communicating the vibe of a world. For Ravenloft, I referenced horror movie logos: